IN²

Incipit Insights. Driven by innovative strategy. Anchored by grounded insights. Prepped for exceptional creative.

First, and together, we uncover the nuts and bolts of your brand. Our team defines and refines this information, deciding on the relevant and effective strategic direction. Then it’s over to the creative team assigned to your brand to craft communication that speaks to your audience. But it doesn’t stop there. We continually assess the market for any changes that could impact your brand, and plan accordingly.

Insight 

Insight Initiate Innovate Inspire Invigorate Discovery workshops to explore competitive landscape, brand perceptions, vision, goals and key performance indicators (KPIs)

Initiate 

Strategic development based on defined insights to drive the creative process forward

Innovate 

Program development that aligns long-term goals with emerging technology for synergistic solutions

Inspire 

Tactical development and implementation that changes perspectives and motivates behaviour

Invigorate 

Quarterly brand reviews to anticipate challenges and stay ahead of the evolving marketplace