Incipit Insights. Driven by innovative strategy. Anchored by grounded insights. Prepped for exceptional creative.
First, and together, we uncover the nuts and bolts of your brand. Our team defines and refines this information, deciding on the relevant and effective strategic direction. Then it’s over to the creative team assigned to your brand to craft communication that speaks to your audience. But it doesn’t stop there. We continually assess the market for any changes that could impact your brand, and plan accordingly.